# Genius Is Mostly Learned
![[resources/images/20160328-genius-is-mostly-learned.jpg]]
[[livestreams/Constructing Genius Through Awareness and Self-Command, Part 1 - Livestream|Livestream]] | [[collections/Livestreams Collection|Collection]] | [[collections/Livestream Lessons|Lessons]] | [[collections/Simple Reminders|Reminders]] | [[livestreams/comments/Constructing Genius Through Awareness and Self-Command, Part 1 - Comments|8,035 Comments]]
*From the livestream broadcast recorded March 28, 2016, in downtown Austin, Texas.*
The question underneath almost every message I received for years was never actually a question about ambition. It was a question about equipment. People wanted to know whether they had been issued enough of whatever it is that other people seem to have been issued more of — whether the thing standing between them and the life they could picture was a plan, or was simply them. And the honest answer is stranger and far more useful than either the encouraging answer or the brutal one, because the brutal answer is wrong about what genius is made of and the encouraging answer is wrong about how it gets built.
Let me concede the hard part first, since an argument that begins by flattering you is not an argument. Processors differ. I have hired hundreds of programmers and graphics designers, I have interviewed every type of smart person you can imagine, and I know precisely what it feels like to sit across from a mind that is simply faster than mine. I have spent five days on a function somebody else would have finished in ten minutes. I have spent months on problems that would have cost another person a weekend. Anyone who tells you that raw speed is a myth has not worked alongside enough people to have noticed, and the reason I insist on the concession is that everything useful comes after it.
## The Chess Player Who Beat Almost Everyone by Reading a Book
+Learn four or five strong chess openings and you will beat most of the people you ever sit across from, and the reason is not that you have become more intelligent but that you have arrived carrying structure into a room full of people improvising. Opening theory is accumulated, inherited, written down, and freely available; the majority of casual players have simply never acquired any, so the first dozen moves of their game are invented under time pressure while yours were worked out decades ago by people better than both of you. {{A small amount of prepared structure defeats a large amount of untrained improvisation, which is why so much of what looks like talent is actually inheritance of someone else's finished work.}} Winning is the plain objective, and the preparation delivers something past the win: it delivers a win that feels earned, and it is earned, because the research was work the person chose to do while almost nobody around them was doing it. That earned feeling is the part that compounds. Someone who wins a few games keeps playing, and someone who keeps playing eventually learns to win from live judgment at the board rather than from the lines they committed to memory — which means the acquired structure was the thing that kept them in the game long enough to develop the real capability. The same structure sits outside chess in almost every direction. Nearly every domain has an equivalent body of worked-out structure that almost nobody bothers to acquire, and the people who acquire it are routinely mistaken for the people who were born gifted.
What makes the chess example trustworthy rather than merely encouraging is that the science came out the same way, and it came out that way almost eighty years ago. The Dutch psychologist and chess master Adriaan de Groot put strong and weak players in front of real positions and found that the masters were not searching more moves than the amateurs; they were seeing the board differently, recognizing configurations they already knew. Chase and Simon formalized the finding in 1973: masters reconstructed real game positions far better than novices, and that entire advantage collapsed when the pieces were scattered at random. Expertise turned out to be a library of stored patterns rather than a faster engine, and a library is the one asset that can be built by anybody willing to spend the time.
> [!info] What the science says
> The claim that most of what gets called genius is learned is not motivational framing; it is roughly where the evidence sits, with real limits that are worth stating honestly.
>
> **Expertise is stored patterns, not faster hardware.** Adriaan de Groot's work in the 1940s and Chase and Simon's 1973 experiments established that chess masters do not search deeper than amateurs — they recognize more positions. The master's memory advantage disappears entirely for randomly arranged pieces, which means the advantage lives in acquired structure rather than in general ability.
>
> **Practice has to be structured to count.** Ericsson, Krampe and Tesch-Römer's 1993 research distinguished deliberate practice — effortful work at the edge of current ability, with feedback and correction — from time merely served. Later meta-analyses have argued persuasively that deliberate practice explains less of elite performance than the original work implied, so the honest statement is that structured practice is necessary and insufficient rather than that ten thousand hours purchases mastery.
>
> **Transfer is narrower than anyone wants it to be.** Large trials of generic brain training, including Owen and colleagues' 2010 study in *Nature* with over eleven thousand participants, found improvement on the trained tasks and little transfer to untrained cognitive ability. Domain-specific structure, by contrast, transfers reliably inside its own domain. This is precisely why learning chess openings works and why playing a memory game on your phone does not make you smarter.
>
> **Knowing when you are wrong is a separate capacity.** Metacognitive accuracy — the calibration between how confident a person is and how correct they are — is measurable and only partly predicted by ability itself, which means a person can be slower and better calibrated, and calibration is what prevents confident error.
>
> **Working-memory limits are shared and ordinary.** George Miller's 1956 estimate and Nelson Cowan's later revision to roughly four chunks describe a constraint that applies to nearly everyone. Chunking is how all expertise gets around a limit nobody escapes, which means the apparently superhuman memory of an expert is a reorganization of ordinary capacity rather than an exemption from it.
>
> **Measured ability predicts without determining.** Cognitive test scores correlate with academic and occupational outcomes at moderate strength, and conscientiousness contributes separately and substantially. Both facts can be true at once: the instrument measures something real, and it leaves most of the outcome unexplained.
## Awareness Is the Part Almost Nobody Trains
The largest recoverable component of what gets called intelligence is not speed at all but awareness, and awareness is almost never taught. I could do one broadcast after another on this subject and never exhaust it. Watch what actually happens in an ordinary conversation: territory gets taken, somebody retreats, an assumption gets inserted in the first two seconds and then defended for twenty years, a person interrupts three times without noticing once. None of that is a function of processing speed. All of it is a function of whether anyone is home watching the instrument while it runs.
+An assumption is a cheap substitute for information that the mind inserts in order to keep moving, and from that moment forward it behaves exactly like something the person actually learned. This is how a conclusion reached in the first few seconds of an acquaintance survives years of contrary evidence without ever being examined — not because the person is stubborn, but because the placeholder was never flagged as a placeholder. Dropping assumptions is therefore not a courtesy extended to other people; it is an error-correction procedure performed on your own instrument. {{Getting rid of assumptions is a larger step toward getting smart than acquiring any particular piece of knowledge, because an assumption is the one kind of error that disguises itself as information.}} The person who holds a live question where everyone else has already placed a conclusion is not being generous. They are being accurate.
The same discipline turns listening from a virtue into a capability, though here I want to be careful, because listening is the place where the vocabulary has been captured. Active listening as it is taught in corporate training rooms is largely a compliance technology: lean forward, nod, reflect the content back, make the other party feel heard. It optimizes for the comfort of the room and the smoothness of the transaction, and it can be performed perfectly while absorbing nothing. Real listening is an intake operation with a cost attached, because it requires holding your own position in suspension long enough that the other person's model can actually enter and possibly displace yours. One of those practices produces harmony. The other produces information.
## The Equipment Problem Is Almost Always a Supply Problem
+A mind is genius equipment that has usually been starved of data. Reasoning cannot run on nothing; judgment is a function applied to inputs, and a person who has fed themselves the same narrow stream for a decade is not suffering from a deficient instrument but from a deficient diet. This reframes a great deal of what people experience as personal inadequacy, because the felt sensation of being unable to think about something is frequently the accurate sensation of having nothing loaded to think with. {{The common experience of feeling stupid in a conversation is usually the experience of being under-supplied rather than under-equipped.}} The remedy is unglamorous and almost entirely within reach: read the difficult thing, learn the structure somebody already worked out, go where the information actually is rather than where it is convenient.
Then there is the variable that nobody wants named, which is the hours. When I say that someone with a faster mind would have solved in ten minutes what cost me five days, the sentence is not finished until you hear the rest of it: I was working. They were watching television. That is the whole mechanism, and it is unbearably boring, which is exactly why it keeps being available. A modest processor running continuously will out-produce a superb processor running occasionally, not because effort is morally superior to talent but because output is a product of rate and duration, and duration is the term almost everyone concedes without a fight.
Balance is the second term, and it is the one I eventually came to think mattered most. A fully expressed capability is not an intellect operating alone; it is health, relationships, spirit, and intellect held in a workable arrangement, because a brilliant mind attached to a collapsing life produces almost nothing and the ruin is usually described afterward as a tragedy of temperament. I watched people far quicker than me generate less over a decade, and in nearly every case the deficit was not cognitive. The gift was intact. The architecture around it had failed.
## Why So Much Capability Never Gets Counted
+Recognition tracks legibility rather than arrival, which is why the world appears to contain far fewer capable people than it actually contains. Consider the person who spends twenty years developing themselves and then produces a device, a treatment, an instrument, a symphony, or a film, and watch the moment of public reclassification: everyone says a genius has appeared. No genius appeared. The capability was there the entire time, doing unwitnessed work, and what changed on the final day was not the person but the arrival of an artifact the market knew how to price. {{Nobody becomes a genius on the day their work becomes legible; they become visible, which is a fact about the audience rather than a fact about the person.}} Boole published an algebra of logic in the nineteenth century and waited, dead, roughly eighty years for anyone to build the machine that made his notation indispensable. The lag was never in the thinking.
This is also why the attributes of genius are so frequently mistaken for defects while they are still in progress. The real attributes are not savant arithmetic or instant recall; they are closer to the traits that civil society spends childhood discouraging — a refusal to be interrupted, an unreasonable allocation of time to one's own preoccupation, a tolerance for appearing irresponsible, and a selfishness about attention that looks like rudeness and is actually the protection of a single sustained line of work. Most of the people who could have done something never ran afoul of their own limitations. They ran afoul of being well-behaved.
And there is a form of capability that never produces an artifact at all, which I came to call invisible genius: a genius of observation, of feeling, of perspective. Every person carries a unique vantage built out of their own suffering, hardship, love, and ordinary accumulated attention, and because nothing is genuinely new under the sun, nearly all creation is re-synthesis performed from somewhere that nobody else is standing. Some of that gets rewarded lavishly. Most of it is never rewarded at all, and the absence of reward is routinely mistaken by its owner for the absence of the thing.
## What Is Actually Available
My life is unusual, and it is not unusual accidentally. It was engineered, in the ordinary sense that a person can decide what to acquire, what to practice, what to feed themselves, what to protect, and what to stop spending energy on, and can then keep doing those things long past the point where it stops feeling like progress. None of the components are exotic. Prepared structure can be acquired from people who wrote it down. Awareness can be trained by watching your own half of a conversation. Input can be improved by changing what you read. Duration is a decision made daily. Balance is an arrangement, not a temperament.
What I would not do is pretend that the differences between people are imaginary, because the pretense insults the person it is meant to comfort and collapses the first time they meet someone genuinely faster. The useful claim is narrower and far more durable: the ceiling that most people believe they have is not the one they actually have, because the one they believe in is made of processing speed and the real one is made of everything else — and everything else is learnable, acquirable, trainable, and almost entirely unclaimed.
---
[[about/About Bryant McGill|Bryant McGill]] is a Wall Street Journal and USA Today bestselling author, systems architect, technologist, and strategic advisor, as well as a Congressionally Recognized Ambassador of Goodwill and United Nations–appointed Global Champion. His work spans naval intelligence systems, computational linguistics, artificial intelligence, digital transformation, and civilizational governance architecture. His forward analysis on U.S.–Israel Pax Silica frameworks has appeared in Jewish/Jerusalem News Syndicate (JNS).
---
## Related blogs
- [[blog/20180904 - Metacognition and the Plumbing of the Mind|Metacognition and the Plumbing of the Mind]]: the routing that processes whatever enters it, and why auditing the apparatus outranks auditing the conclusions.
- [[blog/20261028 - The Pleasure of Finding Things Out|The Pleasure of Finding Things Out]]: curiosity treated as an accuracy discipline rather than a temperament.
## Related Livestream Lessons
**Directly related.** These broadcasts supplied the material cited in this piece and are documented with timestamps in the source notes below.
- [[livestreams/Constructing Genius Through Awareness and Self-Command, Part 1 - Livestream#A Studied Opening Beats an Untutored Majority|A Studied Opening Beats an Untutored Majority]] *(Mar 28, 2016)*: a handful of acquired openings defeating a majority who are improvising, and what that reveals about inherited structure.
- [[livestreams/Constructing Genius Through Awareness and Self-Command, Part 1 - Livestream#Knowing the Speed of Your Own Processor|Knowing the Speed of Your Own Processor]] *(Mar 28, 2016)*: an honest measurement of one's own rate treated as an instrument rather than a verdict.
- [[livestreams/Constructing Genius Through Awareness and Self-Command, Part 1 - Livestream#The Hours Nobody Counts|The Hours Nobody Counts]] *(Mar 28, 2016)*: output as a product of rate and duration, and duration as the term almost everyone surrenders without a fight.
- [[livestreams/Constructing Genius by Recognizing and Developing Your Gifts, Part 2 - Livestream#Awareness Is the Largest Recoverable Component of Intelligence|Awareness Is the Largest Recoverable Component of Intelligence]] *(Mar 29, 2016)*: the component of capability that is never taught and is available immediately.
- [[livestreams/Constructing Genius by Recognizing and Developing Your Gifts, Part 2 - Livestream#Auditing Your Own Half of the Conversation|Auditing Your Own Half of the Conversation]] *(Mar 29, 2016)*: interruption, encroachment, and retreat as observable habits rather than fixed traits.
- [[livestreams/Constructing Genius by Recognizing and Developing Your Gifts, Part 2 - Livestream#Active Listening as Taught Serves the Room|Active Listening as Taught Serves the Room]] *(Mar 29, 2016)*: the difference between a listening posture that smooths a transaction and an intake operation that costs something.
- [[livestreams/Constructing Genius Through Metacognition and Deep Listening, Part 3 - Livestream#A Mind Is Genius Equipment Starved of Data|A Mind Is Genius Equipment Starved of Data]] *(Apr 2, 2016)*: judgment as a function applied to inputs, and the felt sensation of being under-supplied.
- [[livestreams/Constructing Genius Through Metacognition and Deep Listening, Part 3 - Livestream#Critical Thinking Governs What Leaves the Mouth|Critical Thinking Governs What Leaves the Mouth]] *(Apr 2, 2016)*: reasoning applied to one's own output rather than only to incoming claims.
- [[livestreams/Reclaiming Greatness Through Honest Self-Acknowledgment - Livestream#The Attributes of Genius Are the Ones Civil Society Discourages|The Attributes of Genius Are the Ones Civil Society Discourages]] *(Sep 14, 2016)*: why the real attributes look like irresponsibility and selfishness while the work is still in progress.
- [[livestreams/Reclaiming Greatness Through Honest Self-Acknowledgment - Livestream#Self-Acknowledgment Is the Precondition of Using a Gift|Self-Acknowledgment Is the Precondition of Using a Gift]] *(Sep 14, 2016)*: the obstacle that sits before development rather than after it.
- [[livestreams/Reclaiming Greatness Through Honest Self-Acknowledgment - Livestream#The Long Lag Between an Idea and Its Application|The Long Lag Between an Idea and Its Application]] *(Sep 14, 2016)*: an algebra of logic waiting most of a century for the machine that would need it.
- [[livestreams/Recognizing Opportunity and Answering Your Calling - Livestream#Invisible Genius and the Kind That Gets Rewarded|Invisible Genius and the Kind That Gets Rewarded]] *(Jul 19, 2016)*: capability that produces no priceable artifact, and the unique vantage that produces it.
- [[livestreams/Recognizing Opportunity and Answering Your Calling - Livestream#Recognition Tracks Legibility Rather Than Arrival|Recognition Tracks Legibility Rather Than Arrival]] *(Jul 19, 2016)*: the twenty-year developer who was reclassified on the day an artifact appeared.
- [[livestreams/Recognizing Opportunity and Answering Your Calling - Livestream#Kindness as the Form of Genius Everyone Can Reach|Kindness as the Form of Genius Everyone Can Reach]] *(Jul 19, 2016)*: winning an argument as a cheap achievement set against the scarcer one.
- [[livestreams/Identity Beyond Confidence and Social Agreement, Part 2 - Livestream#Individuality Charges the Individual a Performance Tax|Individuality Charges the Individual a Performance Tax]] *(Apr 12, 2016)*: the abnormal pressure to be brilliant on demand inside a competitive marketplace of ideas.
## Related topics
- [[wiki/Metacognition|Metacognition]]: monitoring and regulating one's own cognition, which is where the trainable component lives.
- [[wiki/Pattern Recognition|Pattern Recognition]]: the stored-structure account of what expertise actually consists of.
- [[wiki/Intuition and Pattern Recognition|Intuition and Pattern Recognition]]: why a retrieved configuration feels like insight rather than recall.
- [[wiki/Cognitive Flexibility|Cognitive Flexibility]]: the capacity to change approach rather than run the fastest available one.
- [[wiki/Habit Formation|Habit Formation]]: how a practiced sequence becomes the cheap default.
- [[wiki/Introspection|Introspection]]: the inward inspection that awareness training requires.
- [[wiki/Schema|Schema]]: the existing structure that incoming information is assimilated into.
- [[wiki/Confirmation Bias|Confirmation Bias]]: the mechanism by which an early assumption collects its own evidence.
- [[wiki/Selection Bias|Selection Bias]]: filtering that removes the disconfirming case before it is considered.
- [[wiki/Cognitive Agency|Cognitive Agency]]: ownership of one's own processing, which is what the training returns.
- [[wiki/Lifelong Learning|Lifelong Learning]]: capability treated as a developable asset rather than a fixed endowment.
- [[wiki/Experiential Learning|Experiential Learning]]: structure acquired through practice and correction rather than instruction alone.
- [[wiki/Human Dignity|Human Dignity]]: the standing that makes an honest audit of one's own limits an act of self-respect.
- [[wiki/Respect|Respect]]: the conduct the broadcast paired with the instruction.
> [!quote]- Broadcast source notes
> **Primary broadcast: [[livestreams/Constructing Genius Through Awareness and Self-Command, Part 1 - Livestream|Constructing Genius Through Awareness and Self-Command, Part 1]] (March 28, 2016).** The first installment of the numbered series, recorded at home in downtown Austin, where Bryant sets out to teach "the mechanics of how to be so-called smarter" and spends the broadcast separating measured processing ability from the far larger set of learnable behaviors stacked on top of it.
>
> 1. **05:11–05:40:** The frame is set explicitly. "We're not talking about what your brain power is. We're talking about largely your learned behaviors," followed by the promise to "get into the mechanics of how to be so-called smarter," and the offer to anyone who feels outmatched: "if you feel like you don't have the brain power that gives other people an unfair advantage, I can teach you some tricks."
> 2. **05:54–06:16:** The chess example. "If you were to learn a few chess openings… a few chess moves, a few good openings, you can beat 90, 95% of the people out there playing chess. A lot of it is learned. You can learn, it's not about your CPU, it's not about your IQ."
> 3. **06:33–07:02:** The engineering claim and the assumption rule. "My life is extraordinary, but not accidentally. You see, I engineered my so-called success," and then, after noting how quickly listeners assume inherited money, "assumptions, getting rid of assumptions is a big step toward getting smart."
> 4. **38:31–40:16:** The self-measurement passage. "What I've learned is that most of this can be learned," then the professional grounding — hundreds of programmers and designers hired, the CTO's obligation to actually write code, work with artists on both sides of the so-called left-right divide — and the conclusion that he knows his own limits "because I am self-aware… introspection, know thyself, all that," which is how he recognizes "a person with what we're gonna call a bigger CPU."
> 5. **40:26–41:45:** The concession and its reversal. Yes, there are different CPUs; "maybe it would take me five days to do what it would take someone with a faster CPU… ten minutes," and "I have worked on things for months that would take people a whole lot less time." Then the turn: "But I'd like to put emphasis on the word work. While they were watching TV." And immediately after, "I'd also like to put emphasis on the word balance."
> 6. **42:22–42:56:** The thesis stated plainly. "The CPU is good. It's good, but let me tell you what. If you have figured out that your brain, for example, does not compute as fast as some other people's brains, it doesn't mean anything. You see, there is a strategy you can employ if you want to be more effective."
>
> **Supporting broadcast: [[livestreams/Constructing Genius by Recognizing and Developing Your Gifts, Part 2 - Livestream|Constructing Genius by Recognizing and Developing Your Gifts, Part 2]] (March 29, 2016).** The awareness and listening material.
>
> 7. **59:57–60:08:** The accessibility mandate and the assignment. "I'm talking about the things you can do right now. So I want you to start analyzing the way that you communicate with people. That's what awareness means," followed by the conversational dynamic of encroachment and retreat.
> 8. **60:52–61:11:** The specifics. "I want you to think about your conversations. And I want you to think about your habits. I want you to think about how you interrupt people," and then the ranking: "awareness is a huge component of so-called intelligence. Gigantic."
> 9. **61:28–62:05:** The listening inversion. He notes that "people only say be a good listener, active listening," and then that "even the word active listening has been weaponized," being "taught in corporations… to serve the ruling class majority, at the loss of your individuality to a degree or another."
>
> **Supporting broadcast: [[livestreams/Constructing Genius Through Metacognition and Deep Listening, Part 3 - Livestream|Constructing Genius Through Metacognition and Deep Listening, Part 3]] (April 2, 2016).** The input requirement.
>
> 10. **13:23:** Critical thinking is extended to output as well as intake — "you switch your brain on and that includes with what we say."
> 11. **1:04:38–1:04:52:** The supply claim. The listener is described as having a "brain that is a genius piece of equipment," which must be furnished "with information," because "your brain needs data."
>
> **Supporting broadcast: [[livestreams/Reclaiming Greatness Through Honest Self-Acknowledgment - Livestream|Reclaiming Greatness Through Honest Self-Acknowledgment]] (September 14, 2016).** The attributes and the recognition lag.
>
> 12. **06:45–07:19:** Acknowledgment first. "It takes self acknowledgement. And that's really one of the big obstacles to attaining your greatness," then the rhetorical question about the vanished geniuses: "Did they drop us off in the 19th century and kick us out of the car on the street and then just drive off?"
> 13. **07:21–07:51:** The attributes. "The attributes of genius are not necessarily what it appears to be… not being some type of savant who can count toothpicks by looking at them. They're actually some of the more discouraged attributes in civil society, the way that we're brought up. Genius looks a lot like irresponsibility, and genius looks a lot like selfishness."
> 14. **07:51–08:35:** The lag, by way of a documentary on Boole. Boolean logic is described as "a mathematical application of structures of duality into algebraic formula, which later was componentized and brought out of the sphere of math… about 80 years after his death," becoming "the basis of everything that we do with information technology," with the hardware lineage running on through Shockley and the transistor.
>
> **Supporting broadcast: [[livestreams/Recognizing Opportunity and Answering Your Calling - Livestream|Recognizing Opportunity and Answering Your Calling]] (July 19, 2016).** Invisible genius and the legibility argument.
>
> 15. **21:23–21:52:** Kindness as the scarcer achievement. "It doesn't matter how smart you are, great, you can win an argument. So what? Okay, if you want to be a genius in this world, be kind. If you can be kind to people in this world, you will be a genius… you will be upheld as the highest form of genius if you can be kind."
> 16. **23:53–24:53:** The invisible-genius definition. "There is invisible genius, invisible genius, that each of us has, an incredible foundation within us that we were born with, which is called our unique perspective or gift. You see, it's like a fingerprint. Look at us like computers. Input, process, output." Then the re-synthesis claim — "there's nothing new under the sun… everything is a re-synthesis of what already is" — and the vantage that makes the difference: "the cerebral blossom of your mind is a unique creation created by the suffering and the hardships and the strife and the love and the goodness and the happiness… and it sees the world differently."
> 17. **25:03–26:12:** The reward asymmetry and the twenty-year argument. "Some genius is just not rewarded… Some genius is highly promoted in society. For example, if you design something or you do a painting or a piano masterpiece, they'll go, oh look, there's a genius. Well, what if you're a silent genius, an invisible genius as I call it? What if you have a genius of observation or a genius of feeling, a genius of perspective?" Then the case of the person who labored twenty years before producing a device, innovation, instrument, symphony, or film: "then everybody says, oh look they're a genius. No, no, no, no, no, no. See they were a genius already. They were genius already. That's why they came out with it. Their genius just was able to express in a way that other people could value it and see it."
>
> **Supporting broadcast: [[livestreams/Identity Beyond Confidence and Social Agreement, Part 2 - Livestream|Identity Beyond Confidence and Social Agreement, Part 2]] (April 12, 2016).** The performance pressure.
>
> 18. **08:19–09:12:** Connections igniting, then the cost. Surrender is described as "letting those pieces and parts light up of your own genius, you see, your own genius, your own connections," after which the observation arrives unplanned: "individuality puts a lot of pressure on the individual… individuality puts a lot of performance pressure on the individual and it's an abnormal pressure to be so smart, to be so good, to have it all figured out, to have all of your ideas be meaningful, and that's what we do in the competitive marketplace of ideas."